Tastemakers, participation and unexpectedness. That’s all you need to make video viral and bring millions of visits to your website.

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TOP TIPS WHEN PUBLISHING VIDEO CONTENT

1.    Video Lenght: Keep focus on max two- three messages. Leave the rest for another video. We suggest videos no longer than one munite unless it is absolutely needed more time to demostrate or explain a concept or fact.

2.    Video Music: Use music that you own the copy right for. If you cannot create your own music you might want a song that you own the right for corporate use (non-personal use).

3. Talent permission: ensure you have signed talent release forms to ensure you have permission from all the talent (people) who appear in your video. If you need an example of a talent release form, please let us know.

4.    Video format: Please record your business video on one of the below formats that are supported by Youtube:

• WebM files - Vp8 video codec and Vorbis Audio codecs
• MPEG4, 3GPP and MOV files - Typically supporting h264, mpeg4 video codecs, and AAC audio codec
• AVI - Many cameras output this format - typically the video codec is MJPEG and audio is PCM
• MPEGPS - Typically supporting MPEG2 video codec and MP2 audio
• WMV
• FLV - Adobe-FLV1 video codec, MP3 audio

Note: if uploading on Youtube, please check any latest and updated Youtube supported video formats.

Music options for your videos:
-    Free Music Archive – Free songs you can use for your video. Please support them by donating on their website donation page.
-    Jamendo – Buy songs that you can use for your video.
-    Learn about Creative Commons and legal music for your videos
-    Youtube Audio Swap - Free music library - will cut out any other sound in your video.

Tools for video compression

Is your video getting too heavy? Do not worry…
-    If you use a PC, Windows Movie Maker offers you ways to compress your TAF Fest video.
-    If you use a Mac, open iMovie and select the share option where you will be able to compress your TAF Fest video.

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• Call us +61431324899 if you need any support when creating and or publishin video.
• Learn how to publish video from your Iphone.
• Find how Johnson & Johnson use video content to showcast customer real stories.
• Watch how Rip Curl takes video content a step further…
• Making video reviews? what our special post related to video reviews.
• Check out the world’s first interactive shoppable music video.

Author: Mauricio Escobar Mármol

Publishing Video Content - Be the first and get the rewards.

For some businesses it is crucial to publish content as it happens or be the first to have relevant, unique content about a specific topic, event.

This not only will increase your Youtube Channel views but also offer your business the opportunity to reach an expanded set of customers who might not have found you if you did not have uploaded that video straight away.

There are two ways you can upload video from your iphone:

- Sending it to Youtube

- Emailing it to your Youtube email account for mobile uploads.

SENDING IT TO YOUTUBE

Best option. Once the video is recorded and save on your mobile phone, click on the “arrow” icon below the video and click on “Send to Youtube”. This will open a Youtube video page where you have add Title and Description to the new video and get it published. Upload video content from your Phone Youtube app.

EMAIL TO YOUR YOUTUBE EMAIL ADDRESS

Good option when you want non Youtube admins to upload video content to a Youtube channel ( Customers, employees, etc). Once the video is recorded and save on your mobile phone, click on the “arrow” icon below the video and click on “Email video”. Then you will be asked to login to any of your email provider services (hotmail, yahoo, gmail, exchange, etc) so you can send the email to your Youtube email address. To find the exact email address you need to send the video to, go to: www.youtube.com/account#mobile and you will find the email address there. Obvously you will need to be logged into Youtube for the email address to show up.

Any questions, please ask.

Mauricio

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Making video content? Read why real non-branded, non-product centric real stories can engage your customers and bring to life your brand DNA.

What’s amazing about non-branded, non-product centric real people stories on video:

• People can relate to real stories of other people
• It humanises your brand as you real story video brings real emotion
• It can connect to people who have real struggles
• It can educate people who need support
• Authentic, real stories speak on people voices and make people follow you

Thanks to Michael from Social Media Examiner for sharing this video.

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Hey retailers! Check out the first interactive shoppable music video. How to integrate fashion items into music videos.Canadian online retailer music video lets you shop while you watch.

Click the “S” box and the video will transport you to a page where you can view a list of each item shown in the shot. Every item can be purchased directly through the music video.

“I would expect some people would enjoy shopping that way but I still also believe the theatrical experience of physical shopping will never be replaced.  Keep differentiating your product and service and focus and what your brand do best.“ Mauricio Escobar.

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HOW TO CREATE A PRODUCT VIDEO REVIEW FOR YOUR WEBSITE - TOP 14 TIPS

(Click on the above image to see all videos)

Publishing product videos on your website can increase dramatically visits and conversion rates. Marcs & Spencer saw a dramatic 25% uplift in basket size from online visitors who watches videos. Video provider experts such as Treepodia also have showcase fantastic examples on how video can help your website convert more.

As I could not find anything on the web that compares different product video reviews, I would like to share some top tips to consider when creating a product video review.

The above examples are from the Footwear/shoe retail industry. .

The Key insights and top tips on How to create a product video review are:

• Branding: offer branding elements to reinforce where company promotes the video. You can see above how Eastbay, Running Warehouse, Runners Point (German website) and Wired use excellent branding at the start and finish of each video.
• Uncluttered background. Clean and clear background tend to work well. Lululemon, Runners Point and Zappos are great examples above.
• Good sound. Ensure you video has a clear sound. DO not make your viewers make an effort to be able to listen.
• Be Creative. Use different approaches so you keep the viewer attention. Merrell and Lululemon are great examples on how to bring a video with a different approach. Lululemon does not even use voice. Runners Point also uses a great presenter hands technique (moving product from hand to hand) to ensure the viewer does not get bored.
• Call to action: once the video is finished, what would you like the viewer to do? visit a website? visit a store? make a call? fill in a form? be clear. Online Shoes and Runners Point are great examples above.
• Unique. Is your video content really giving a unique information, do not just say what it is already available on many website.
• Credible and Genuine presenter. Be sure the presenter is credible and genuine. Viewers need to feel they trust the presenter.
• Suitable dress: make your presenter wear suitable clothes related to your industry. You can use this as a way to reinforce branding. Online shoes example above you can see how the presenter is reviewing an Asics shoe wearing a Nike top - not really nice match. Runners Point and Eastbay are a great example of dress-product matching.
• Lighting. Ensure is totally clear to see the product you are reviewing.
• Test. Have your producer to test different techniques and different products, use multiple cameras and zoom ins; before you decide the final taxonomy for your video.
• Enjoy the process of creating product video reviews. It should be fun.
• Benchmark. Compare how your videos are doing (traffic) with your competitors.
• Customer Feedback. Get feedback from your customers (put live some 10-20) before you go and produce a couple of hundred product review videos.

If you are still not sure why you should have a video content strategy please read this article from E-consultancy.

Contact us If you are interested to run a product video review test.

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