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Interesting global Internet, Mobile and Technology data presented at All Things Digital conference in Rancho Palos Verdes, California today.

Mary Meeker from Kleiner Perkins Caufield Byers, has presented this report.

Top two things a marketer should know

- Cost to bring a new consumer.

- Average customer life time value per consumer/customer segment.

That’s it.

Once you know this, you can optimize your comms plan accordingly.

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