Check out the latest adidas NEO interactive in-window shopping experience that offers customers the option of interacting with the maniquies and add items to their shopping bags from their mobile phones with no app required.
TOP NINE TIPS WHEN BUILDING A MOBILE APP FOR YOUR BUSINESS
Are you looking into i-phone application as the new way of reaching and engaging consumers with their brands.
Before you decide to engage a digital agency to build an mobile or i-phone application for your brand, you should:
Check your web analytics data and find out how many visits are coming from Mobile devices and what percentage of total visits this represent. This will give you a very good indication on how your customers are accessing content from you.
Be where your kpi’s are. Do not loose focus on what the key kip’s of your business are. if you still have to optimise your website, or fix key SEO errors or still create compelling content; work around that first instead of creating another mediocre channel. Far better to have a fantastic; deep content website that search engines and customers can find that having a website plus a mobile app that does not deliver at its full.
Be relevant Your idea of an i-phone application really brings relevance to your product and service in the real world? or add real value to your product and service? There are thousands of mobile applications out there which do not offer real value. Make sure if you build one, you build one that is brings a new level of engagement to your consumer segment. A new level is found when people pay for it.
Focus. Decide the top two features of your mobile app and ensure barriers of entry are there so you do not get competitors building an even better app some weeks after you launch your app.
Be interactive. I-phone applications do not mean just games and push content. They can also be a channel to push discounts on point of sale, view exclusive content, make payments, refer friends, push brand/user generated content to friends through facebook/twitter, create alerts, find updates, get support…anything…You have to think here very big and interactive.
Be specific when briefing. Put together a detailed brief on what your app should be, how it should work/engage. Use your trusted network to find top three Mobile App providers and get some quotes against your brief. Ensure a Non Disclosure Agreement is signed by parties so your app idea does not get leaked to competitors. If you app functionality needs to be phased, you might want to include how the other phases will work and get an estimate for future development.
Talk to other clients Ask your potential App developer to tell you the top three Apps they have created and call the companies and ask how the provider has performed. This will give you a good idea on how good they are not just building apps but offering maintainance and customer service. You might want to engage a local provider that you can have regular face to face catch ups even if you have to pay premium service.
Be quick. Thousand of apps get created and published everyday so you might not be the only one seeing the market opportunity. Focus on progression rather than perfection, even if this means you have to launch a basic version of your app first.
Optimize your app. Ensure you are using the right app name so people can find your app easily. if it is a “Free” app.. tell upfront or even if it is a “Lite” version of a premium one. Ensure your app title, app company name, app description, keywords and image titles include the top keywords you believe people might type when looking for an app like yours.
Publishing Video Content - Be the first and get the rewards.
For some businesses it is crucial to publish content as it happens or be the first to have relevant, unique content about a specific topic, event.
This not only will increase your Youtube Channel views but also offer your business the opportunity to reach an expanded set of customers who might not have found you if you did not have uploaded that video straight away.
There are two ways you can upload video from your iphone:
- Sending it to Youtube
- Emailing it to your Youtube email account for mobile uploads.
SENDING IT TO YOUTUBE
Best option. Once the video is recorded and save on your mobile phone, click on the “arrow” icon below the video and click on “Send to Youtube”. This will open a Youtube video page where you have add Title and Description to the new video and get it published. Upload video content from your Phone Youtube app.
EMAIL TO YOUR YOUTUBE EMAIL ADDRESS
Good option when you want non Youtube admins to upload video content to a Youtube channel ( Customers, employees, etc). Once the video is recorded and save on your mobile phone, click on the “arrow” icon below the video and click on “Email video”. Then you will be asked to login to any of your email provider services (hotmail, yahoo, gmail, exchange, etc) so you can send the email to your Youtube email address. To find the exact email address you need to send the video to, go to: www.youtube.com/account#mobile and you will find the email address there. Obvously you will need to be logged into Youtube for the email address to show up.
Any questions, please ask.
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