Last week while I was in a shopping center I saw a little kid next to a digital display screen showing some ads…the kid went to the digital screen and touch it “flipping it’ as if it was an ipad or iphone. I was thinking how digital wired kids are nowadays…they really expect to have control over everything they see.

The kid obviously could not control the digital display and I was wondering what a great opportunity for an outdoor ad firm to make outdoor digital displays ads to work the same way we do on ipads and iphones.

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