Find me on Google+ eDigital

Check out the latest McDonald’s Canada experiential campaign with just ice and 4.000 coins. The ice sculpture has over 4,000 $1 coins frozen inside. I would expect, thousands of people took photos, play with the ice piece and share photos with friends on social media channels.

NEXT

 

It would does persuade me to taste a bit of the ugly taste of Vegemite but the ad is sick cool and nice produced.