Portals-Search-Social. Where to put your marketing priorities. All of them. See graph from a presentation I got sent this week. Source: ComScore Global Y/Y change Jan 2010-Jan 2011.
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Creating apps from apps. It works and can bring tangible benefits for your business.
WHY?
Sharing more on what people do offline and offline is not the future. it is already happening with the apps that allow users to share and find what others are doing, buying, recommending, etc. It is not new to find that that many of your Facebook friends are already using and sharing info through hyper popular apps such as LivingSocial, Runkeeper, Mapmyrun, Soundcloud, Oodle, Pinterest, Airbnb, WhereIvebeen, Causes, Branchout an many others…
What it is quite new is to see an app that uses other apps info to bring more context and meaning to the app.
A great example I found is the new Ticketmaster app which pulls a user Facebook profile music app activity from other apps ( Spotify, Rdio) and recommends nearby concerts of artists that the user has already been listening on those other apps.
I think that’s going to another level on app development and integration we will start seeing these coming years.
FYI: This new Ticketmaster app was presented at Facebook New Open Graph launch at San Francisco Jan 2012.
Contact us if you need support on how to bring more traffic using effective social media strategies.
Note: you can download Ticketmaster app and try it or read more about the new Ticketmaster app see some screenshots.
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