I visited today Platformation, a new collaborative, co-work office space in Alexandria, Sydney that aims to offer a channel for collaboration, innovation, entreprenourship and openness that increase productivity and networks. eDIgital will offering a free audit to their Google Adwords Account and ways of optimising it. We welcome any ideas on how to promote this great space :)
Sixty-three percent of new vehicle purchasers begin their search with a specific brand in mind but only 20 percent of shoppers buy the vehicle they first researched online.
73 percent of in-market search activity involves cross-shopping.
Eighty-seven percent of new owners say they’re likely to buy the same brand next time, but only 56 percent end up as repeat purchasers. Owners cite service moments as brand influencers.
What you can do:
Focus on being found and being favourable.
Drive consideration and purchase intent across screens to reach the most open-minded shoppers.
Amplify the attachment.
Enable endorsement through social, review, and maps channels.
Use newly accessible customer information to anticipate maintenance needs and to delight owners.
First Colombian Presidency live Conference on Youtube -18 Jan 2013
Primer Google Hangout On Air con el Presidente Juan Manuel Santos
WHAT WENT WELL
Guest speakers were clear, engaging and inspirational. Congratulations to them!
Moderator was successful at leading the conversations.
OPPORTUNITIES FOR IMPROVEMENT
Offer clear instructions where the “live” conference will be held. It was not clear and many Google+ participants were not sure whether the “live” conference was on Google+ or over Youtube or at the official Colombian Presidency website.
Ensure viewers are invited to a unique/single url. The Google Hangout description added more than one url creating confusion.
Starts conference on time. Colombian Presidency should lead by example.
Ensure live speaker is featured on the main Youtube screen. Many occasions, users were prompted with the moderator playing with her hair while guest speaker was talking on the background.
The Youtube “Description” tab can be filled in with useful, topical and relevant information. It was empty at the “live” time.
Avoid repetitions when talking (time 49:56)
Improve conference closing remarks: Ensure, viewers are invited to the next Conference with specific time and date, offer information ( specially to entrepreneurs) on where they can find more support. Closing remarks can include inviting viewers to follow more news and Conference invites by following the Presidency social media channels.
Be consistent with the official set ups and backgrounds. Moderator background did not feel viewers were actually watching an official Colombian Presidency conference while the President background included the Colombian flag.
Ensure you Close the conference. Avoiding “Que te pareció Juan Manuel” and laughs on the background. (Time: 50:38)
The google glasses worn by the models are prototypes and were shown in colours that matched the silhouettes, sculpted ruffles, polka dots, and color-blocking of each ensemble. Backstage the designer was wearing pair of glasses herself as she ushered the models onto the runway. The glasses have a built-in camera on the right-side of the eye that will record the entire show.
What’s interesting about it (according to TechCrunch):
You feel like you are on a boat.
Took 50,000 still pictures, which have been stitched into 50km of shore, forest, and village for users pleasure.
It’s amazing how small the patch of coverage really is, in comparison with the vastness of the Amazon. They say that the age of discovery is over, and in a way it is, but it’ll be a long time before you can wander freely in the jungle or all over Antarctica in any kind of detail.
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Author: Mauricio Escobar Mármol
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