This week, Charlie Sheen made history on Twitter by becoming the quickest growing personality in Twitter. Sheen has over 1.6 million followers.

But, what this really mean for digital marketing and for society in general?

Well, it might confirm that people are interesting far more in extremely controversial people than normal good behaved citizens and also confirm the new trend of celebrities monetizing from social media channels as Charlie Sheen is another celebrity who recently signed up to Digital Celebrity Endorsement company Ad.ly; where each celebrity gets paid by promoting brands through their own social media accounts.

Obviously decades of acting career, massive celebrity status and popularity, being in one of the most popular tv shows (Two and Half Men) and being the most well paid tv actor has helped Charlie Sheen to become the fastest rising twitter star.

Interesting to see who/what brand will beat his twitter record.