Viral videos and Un-marketing
- Get people to know you before they buy from you
- People spread emotion..successful viral videos are emotional.
- The great thing about viral videos is they are perpetual..they go and live by their own.
- Make it super simple to share your viral videos
- Biggest mistakes: trying to do ads on social media channel. Social Media is creating relationships. Hard to put an ROI but worth for your brand.
- Social media challenges: show the social media conversations (sell it to your boss from a customer service angle). Do your brand wants to be part of the conversation.
- Trends: be better at now…improve your blogs, your facebook page now, focus on your great product and service, make it people talk about it.
Finally…do not be afraid of showing emotion.