Viral videos and Un-marketing

Insights:

- Get people to know you before they buy from you

- People spread emotion..successful viral videos are emotional.

- The great thing about viral videos is they are perpetual..they go and live by their own.

- Make it super simple to share your viral videos

- Biggest mistakes: trying to do ads on social media channel. Social Media is creating relationships. Hard to put an ROI but worth for your brand.

- Social media challenges: show the social media conversations (sell it to your boss from a customer service angle). Do your brand wants to be part of the conversation.

- Trends: be better at now…improve your blogs, your facebook page now, focus on your great product and service, make it people talk about it.

Finally…do not be afraid of showing emotion.

NEXT

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