Check out this amazing video on how Adidas stores are using digital displays to engage users by rich media content and social media and drive sales in-stores.
Second video is about how Adidas soccer boots are using speed device to track players performance.
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Finally as fast broadband technology allow users to consume lots of quantity of data and visuals, Display advertising will shortly be on its golden days.
New York City IAB Mixx Keynote by Neal Mohan (VP Google Display products) and Barry Salzman (MD Media Platforms Google) present its predictions on how Display, Mobile and video advertising will look like in 2015.
Google Predictions:
1. 50% of Display ads will include cost per view video.
2. 50% of Audience buying in real time ( as in Google Adwords)
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3. Mobile as the number one screen passing TV and desktops.
4. Five Metrics more important than the Click
5. 75% of Ads socially enable
6. Rich media in 50% of ad campaigns
7. Display to be a $50 billion dollar industry
Outdoor ads - Control over
Last week while I was in a shopping center I saw a little kid next to a digital display screen showing some ads…the kid went to the digital screen and touch it “flipping it’ as if it was an ipad or iphone. I was thinking how digital wired kids are nowadays…they really expect to have control over everything they see.
The kid obviously could not control the digital display and I was wondering what a great opportunity for an outdoor ad firm to make outdoor digital displays ads to work the same way we do on ipads and iphones.
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2010 Australian average CPM - How to calculate a CPM for your website
Are you looking into selling display ads in in your Australia websiteand not sure what to charge?
Well, according to March 2010 Nielsen Market Intelligence data, 4,901,492,067 page impressions were served over the month (counts just websites subscribed to Nielsen - majority of display sellers) Which is about seven pages per day for every person in Australia. The Interactive Advertising Bureau estimates that Australian online ad expenditure in 2009 was $1.9bn for the whole year or $156m a month. Which suggests that the average revenue per page impression is about $30. Even allowing for three ads per page, that’s still a cpm from advertisers of $10, which is not too bad when average CPM in America is at $2 dollars.
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eDigital is my Consulting Shop in Sydney Australia.
I ended up doing digital marketing after unsuccessful attempts to like something else (apart from football, dancing, mojito drinking addiction and travelling).
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