Hey retailers! Check out the first interactive shoppable music video. How to integrate fashion items into music videos.Canadian online retailer music video lets you shop while you watch.
Click the “S” box and the video will transport you to a page where you can view a list of each item shown in the shot. Every item can be purchased directly through the music video.
“I would expect some people would enjoy shopping that way but I still also believe the theatrical experience of physical shopping will never be replaced. Keep differentiating your product and service and focus and what your brand do best.“ Mauricio Escobar.