Display and Video ads in 2015 by Google.
Finally as fast broadband technology allow users to consume lots of quantity of data and visuals, Display advertising will shortly be on its golden days.
New York City IAB Mixx Keynote by Neal Mohan (VP Google Display products) and Barry Salzman (MD Media Platforms Google) present its predictions on how Display, Mobile and video advertising will look like in 2015.
1. 50% of Display ads will include cost per view video.
2. 50% of Audience buying in real time ( as in Google Adwords)
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3. Mobile as the number one screen passing TV and desktops.
4. Five Metrics more important than the Click
5. 75% of Ads socially enable
6. Rich media in 50% of ad campaigns
7. Display to be a $50 billion dollar industry