Hey retailers! Check out the first interactive shoppable music video. How to integrate fashion items into music videos.Canadian online retailer music video lets you shop while you watch.
Click the “S” box and the video will transport you to a page where you can view a list of each item shown in the shot. Every item can be purchased directly through the music video.
“I would expect some people would enjoy shopping that way but I still also believe the theatrical experience of physical shopping will never be replaced. Keep differentiating your product and service and focus and what your brand do best.“ Mauricio Escobar.
How to measure Social Media and General Media pick up before (pre) and after ( post) a retail launch.
Zara Sydney Store Launch - New Retail clothing brand - Australia.
Zara Sydney store will finally open doors tomorrow. it took them 35 years after being found for Zara clothing brand to open it is first store in Australia.
With an enviable 69% increase in net profit last year, Jesus Echevarria (Zara’s chief communications officer) has the responsibility to create a successful Zara Australia store launch tomorrow. Zara Australia stores (one planned to open in Melbourne at the end of the year) will be one of the biggest retail clothes brand playes in Australia.
Zara Sydney shop is planned to open just two days before Sydney siders leave the city in masses for easter holiday break taking most of the attention for holiday and travel plans.
Would the new Zara Sydney lauch tomorrow create some social media glue and general media attention?
Well, Below is a simple baseline (using free tools) on how the “Zara” brand is just one day before launch and the idea is to compare those numbers after four weeks of launch date and see how successful the Zara clothes brand picked up general media and social media coverage.
The below data does not pretend to be an exact way of measuring social media coverage but can give retailers and very good indicative on how to measure social and general media reach with free tools.
Current Zara clothing position (baseline) as of today (one day before it is Sydney store launch) is:
- More than 400% increase in searches (see graph above) for “zara” related terms in Google Australia.
- Google Australia general search for “zara clothes” filtered by just results from australian sites = 104,000 mentions. “zara clothing”= 196,000 mentions.
- Google Australia image search for “zara clothes” filtered by just results from naustralia sites = 38,300 mentions; “zara clothing” = 60,400 mentions.
- Google Australia Discussions (forums) search for “zara clothes” filtered by just results from australian sites = 191 mentions; “zara clothing” = 134 mentions.
- Google Australia Blogs search for “zara clothes” filtered by just results from austrlaian sites = 16,300 mentions; “zara clothing” = 3,580 mentions.
- March 2011 Local searches (Google keyword tool) for the below keywords: “zara australia” = 9,900, “zara clothing” = 5400, “zara sydney” = 4400
- Google searches for “zara sydney” -glaister site:facebook.com = 151 results.
- Google searches for “zara sydney” -glaister site:twitter.com = 33 results.
I will compare this figures after four weeks to see how much general media and social media the Zara brand pick up.
keep tuned :) and also if you have any other free tool that might be relevant to measure pre-post launch, please let me know.