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Is your editor-web writer publishing content optimized for Google and users? To stand out of the crowd (billions of content web pages) you need a check list to ensure every piece of content you create is unique, relevant, offer some advantage/benefit to the reader, is SEO friendly and that readers will share it or link to it. From top Google Engineers (Matt Cutts) to Social Media experts; everyone talks about the importance of unique great and optimized content. There is no doubt that content is king when prioritizing your efforts, time and budget allocated to improve your website and generate extra new visits and more repeat visits. Below is a checklist I have curated after more than 10 years helping companies create content for the web. This unique check list will help you ensure every piece of content you publish is unique, relevant, SEO optimized and fundamentally that your readers will be very likely to share it and link to it. WEB CONTENT CHECK LIST - CREATION AND PROMOTION OF YOUR CONTENT Niche. I have selected selected a niche topic and know the top three search queries I want my article/content page to optimize for. SEO. I have added these two/three search combinations on my page title, page description and H1 tag. I have added ALT tags to all my photos in my article. Internal linking. I have created an intro paragraph that links to parent section pages and other relevant internal pages. External linking. My article links to relevant external websites with better Page rank and popularity than my website. Comprehensiveness. I have added compelling photos/video to offer readers visual clues to “hard to understand” concepts. My article language that my average visitor will understand and relate to. Tangible examples. My article do not just tell but “show”. My article uses case studies, industry trends, videos, photos and other content to make it extremely unique and compelling. Quick scanning. My article makes use of bullet points-tables so my readers can easily scan key information. Remember some people do not read online, they quickly scan for key information. Highlighting. I have used bold words to highlight keywords within the article. Re-create. My article has re-created content from a podcast, white paper, manual, even from instructions or insights I have sent to many clients. Take advantage. My article take advantage of popular national celebration, events allowing more chances to be picked up by search engines. ie: “Top tips for this year New York Marathon” this article might work if you sell energy drink, sporting apparel, etc… Call to actions. I have added clear call to actions (What you would like people to do once the complete reading the page) including key website goals: ie: link to registration form, to contact us form, link to my business Facebook page, Youtube Channel, Flickr, Twitter,etc. Publishing, crawling and ranking. I have checked my article has actually been published (Yes, sometimes articles get finalised but noone press the “publish” button), that Google has crawled and ranked my article. Article promotion - Free channels. Once my article has been published, I have promoted my new page on all  e-newsletters I have access to (partners, providers, customers, employees), promoted the article on Google Plus, Facebook page, relevant Youtube videos, Twitter account, Local/National Media; linked on popular blog posts. External promotion - Paid. I have updated my Google Adwords account to start bidding for related terms and drive traffic to my new article page. Internal promotion - Free. I have linked to this new page page from other similar pages on the site. Review. I have created an alert to review my article content in 6 months/ 1 year time as there might be new information available that might make my article even more compelling. (Google loves fresh content! Contact us, we can help you audit and improve your website content.  NEXT   CALL US ON  +61431324899 Check Mauricio Escobar (eDigital Director) experience and recommendations on his LinkedIn profile. Connect with eDigital on Facebook Find out eDigital Sydney SEO services from Sydney SEO consultants and Sydney SEO experts. We offer SEO audits and content optimisation advice. Check out eDigital Social Media Strategy and Social Media Management services.

Is your editor-web writer publishing content optimized for Google and users?

To stand out of the crowd (billions of content web pages) you need a check list to ensure every piece of content you create is unique, relevant, offer some advantage/benefit to the reader, is SEO friendly and that readers will share it or link to it.

From top Google Engineers (Matt Cutts) to Social Media experts; everyone talks about the importance of unique great and optimized content.

There is no doubt that content is king when prioritizing your efforts, time and budget allocated to improve your website and generate extra new visits and more repeat visits.

Below is a checklist I have curated after more than 10 years helping companies create content for the web. This unique check list will help you ensure every piece of content you publish is unique, relevant, SEO optimized and fundamentally that your readers will be very likely to share it and link to it.

WEB CONTENT CHECK LIST - CREATION AND PROMOTION OF YOUR CONTENT

  • Niche. I have selected selected a niche topic and know the top three search queries I want my article/content page to optimize for.
  • SEO. I have added these two/three search combinations on my page title, page description and H1 tag. I have added ALT tags to all my photos in my article.
  • Internal linking. I have created an intro paragraph that links to parent section pages and other relevant internal pages.
  • External linking. My article links to relevant external websites with better Page rank and popularity than my website.
  • Comprehensiveness. I have added compelling photos/video to offer readers visual clues to “hard to understand” concepts. My article language that my average visitor will understand and relate to.
  • Tangible examples. My article do not just tell but “show”. My article uses case studies, industry trends, videos, photos and other content to make it extremely unique and compelling.
  • Quick scanning. My article makes use of bullet points-tables so my readers can easily scan key information. Remember some people do not read online, they quickly scan for key information.
  • Highlighting. I have used bold words to highlight keywords within the article.
  • Re-create. My article has re-created content from a podcast, white paper, manual, even from instructions or insights I have sent to many clients.
  • Take advantage. My article take advantage of popular national celebration, events allowing more chances to be picked up by search engines. ie: “Top tips for this year New York Marathon” this article might work if you sell energy drink, sporting apparel, etc…
  • Call to actions. I have added clear call to actions (What you would like people to do once the complete reading the page) including key website goals: ie: link to registration form, to contact us form, link to my business Facebook page, Youtube Channel, Flickr, Twitter,etc.
  • Publishing, crawling and ranking. I have checked my article has actually been published (Yes, sometimes articles get finalised but noone press the “publish” button), that Google has crawled and ranked my article.
  • Article promotion - Free channels. Once my article has been published, I have promoted my new page on all  e-newsletters I have access to (partners, providers, customers, employees), promoted the article on Google Plus, Facebook page, relevant Youtube videos, Twitter account, Local/National Media; linked on popular blog posts.
  • External promotion - Paid. I have updated my Google Adwords account to start bidding for related terms and drive traffic to my new article page.
  • Internal promotion - Free. I have linked to this new page page from other similar pages on the site.
  • Review. I have created an alert to review my article content in 6 months/ 1 year time as there might be new information available that might make my article even more compelling. (Google loves fresh content!

Contact us, we can help you audit and improve your website content. 

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Posted 1 year ago
7 notes
Tagged: optimal, optimized, content, web, page, article, articles, how, to, check, list, writer, editor, seo, unique, relevant, write, improve, visit, visits, visitors, creation, topic, niche, h1, title, description, section, links, link, .
Benefits of Facebook Deals for local businesses

facebook deals 2010Do you or any of your friends are in a business that is highly influenced by the people who walk around its physical location.

People pass by and few might enter and buy from you. You wonder how you can increase that amount of people to enter and buy? Well, the new ad platform called Facebook Deals will allow mobile users to check in in Facebook Places and automatically receive offers/discounts/promotions of businesses nearby. You might want to read why your business should using Facebook deals…

Benefits for your business:

* Generate extra walk-ins by people who are already around your local area.

* Create word of mouth. When people claim a Facebook deal…their FB status will update and friends will be able to comment or join the deal.

* Bottom line: Generate more revenue. Why deals on mobile phones and Facebook Deals? Reasons below:

* Facebook attracts 10 million active users in Australia.mobile devices. 100% growth rate by mobile devices use in just under eighteen months.

* Australian Facebook users are more engaged with the site than any other country, with the average Australian user spending more than seven hours a month on the site.

* The average Australian user goes to the site 27 times a month, and 62% of users log in every day.

* According to Nielsen, there is a big rise in smartphone ownership and relaxed download caps on mobile phone plans has seen an increase in mobile social networking.

* 43% of online Australians now own a smartphone

* Over one quarter of social networkers (26%) participated in mobile social networking in the past year.

* 66 % of mobile social networkers are under 35 years of age. Facebook Deals will be tied into Facebook Places (members report their whereabouts in real time) allowing users to receive geo-targeted deals.

How it works:

1. People check in on Facebook Places

2. People click on Deals of nearby businesses.

3. People claim offer on cash register

4. Automated status updates go live once people made a Deal claim

5. Friends can comment and/or join the Deal.

Facebook Deals types:

• Individual Deals that offer discounts, free products, or other rewards.

• Friend Deals that requires a consumer to check in with a friend to claim a reward.

• Loyalty Deals for consumers who regularly check in via Places.

• Charity Deals that allow a consumer to donate to a particular cause.

You can read more on the reference links below or contact me if you have any question.

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Posted 2 years ago
Tagged: businesses,, status,, facebook, deals, local, location, physical, offers, promotions, discounts, smart, phones, mobile, places, check in, check, tag, nearby, walks ins, comment, join, revenue, australia, nielsen, social, media, claim, rewards, free, products, .