Find out how retailers are “Beating Amazon in Paid Search” - An Adgooroo Special report.
Enjoy the read and if you need any Search support, please drop me a line. Mauricio
Brooks PR Invitational 2012- Featured Sports Event Digital Marketing
We just discover this sports event Brooks America is promoting this month.
Brooks PR Invitational uses different Media to promote it and engage participants and attendees. Brooks wants to try again the success they had in 2011.
Top high school runners are invited to run their fastest times of the year. All in a one-day event with an expected physical audience of more than 1500 attendees plus other thousands of followers online.
WHAT’S INTERESTING
- Use of “Golden Tickets” mailed to the top high school athlete’s across America inviting them to compete on this one day event.
- Event attendees can RSVP through a Facebook event page.
- Live broadcast through Flowtrack.org (Flowtrack is a popular running website, they also do video production for running sports related events)
- Free branded T-Shirts, glowing sticks and after party given to top athletes participating on the event.
- Secret website where attendies can register for the chance to win a Brooks Package.
- Use of a specific Twitter hashtag (#BrooksPR) to promote event and offer live event results
All of the above will give you some interesting ideas on how you can fully activate and promote your events.
NEXT:
- Keep tuned! This sunday we will be discussing best practices when measuring your events success.
- Find out more about Brooks PR Invitational event
- CALL US ON +61431324899. We can help you activate and measure your event success.
- Check Mauricio Escobar (eDigital Director) experience and recommendations on his LinkedIn profile.
- Connect with eDigital on Facebook
- Find out eDigital Sydney SEO services from Sydney SEO consultants and Sydney SEO experts. We offer SEO audits and content optimisation advice.
- Check out eDigital Social Media Strategy and Social Media Management services.
Working with The Athlete’s Foot Australia and Nike on a Digital Display Campaign that included rich media banners across the Say Media Network.
The Rich media banners featured the TV spot, a 360 degree view of the shoe, a store locator and links to social assets (Facebook and Youtube)
NEXT
- CALL US ON +61431324899
- Check Mauricio Escobar (eDigital Director) experience and recommendations on his LinkedIn profile.
- Connect with eDigital on Facebook
- Find out eDigital Sydney SEO services from Sydney SEO consultants and Sydney SEO experts. We offer SEO audits and content optimisation advice.
- Check out eDigital Social Media Strategy and Social Media Management services.
Check out the latest McDonald’s Canada experiential campaign with just ice and 4.000 coins. The ice sculpture has over 4,000 $1 coins frozen inside. I would expect, thousands of people took photos, play with the ice piece and share photos with friends on social media channels.
NEXT
- CALL US ON +61431324899
- Check Mauricio Escobar (eDigital Director) experience and recommendations on his LinkedIn profile.
- Connect with eDigital on Facebook
- Find out eDigital Sydney SEO services from Sydney SEO consultants and Sydney SEO experts. We offer SEO audits and content optimisation advice.
- Check out eDigital Social Media Strategy and Social Media Management services.
Learn how your consumers can be your best media and communication message power driver. In this case an Australian radio station Nova 96.9 rewards its listeners with $300k ad budget for promoting a breakfast radio program. Listeners got paid to promote the breakfast show.
Results: free media value of more than 3 million dollars.
Have you though how you can engage your current consumers/customers to bring you more brand lovers or convert brand switchers into brand advocates?
You got two options: give them the tools to inspire them or reward them.
I can help to set up strategies on these two options.
NEXT
- CALL US ON +61431324899
- Check Mauricio Escobar (eDigital Director) experience and recommendations on his LinkedIn profile.
- Connect with eDigital on Facebook
- Find out eDigital Sydney SEO services from Sydney SEO consultants and Sydney SEO experts. We offer SEO audits and content optimisation advice.
- Check out eDigital Social Media Strategy and Social Media Management services.
