TOP TIPS WHEN PUBLISHING VIDEO CONTENT
1. Video Lenght: Keep focus on max two- three messages. Leave the rest for another video. We suggest videos no longer than one munite unless it is absolutely needed more time to demostrate or explain a concept or fact.
2. Video Music: Use music that you own the copy right for. If you cannot create your own music you might want a song that you own the right for corporate use (non-personal use).
3. Talent permission: ensure you have signed talent release forms to ensure you have permission from all the talent (people) who appear in your video. If you need an example of a talent release form, please let us know.
4. Video format: Please record your business video on one of the below formats that are supported by Youtube:
- WebM files - Vp8 video codec and Vorbis Audio codecs
- MPEG4, 3GPP and MOV files - Typically supporting h264, mpeg4 video codecs, and AAC audio codec
- AVI - Many cameras output this format - typically the video codec is MJPEG and audio is PCM
- MPEGPS - Typically supporting MPEG2 video codec and MP2 audio
- WMV
- FLV - Adobe-FLV1 video codec, MP3 audio
Note: if uploading on Youtube, please check any latest and updated Youtube supported video formats.
Music options for your videos:
- Free Music Archive – Free songs you can use for your video. Please support them by donating on their website donation page.
- Jamendo – Buy songs that you can use for your video.
- Learn about Creative Commons and legal music for your videos
- Youtube Audio Swap - Free music library - will cut out any other sound in your video.
Tools for video compression
Is your video getting too heavy? Do not worry…
- If you use a PC, Windows Movie Maker offers you ways to compress your TAF Fest video.
- If you use a Mac, open iMovie and select the share option where you will be able to compress your TAF Fest video.
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Mobile Apps - Should your brand offer one?
TOP NINE TIPS WHEN BUILDING A MOBILE APP FOR YOUR BUSINESS
Are you looking into i-phone application as the new way of reaching and engaging consumers with their brands.
Before you decide to engage a digital agency to build an mobile or i-phone application for your brand, you should:
- Check your web analytics data and find out how many visits are coming from Mobile devices and what percentage of total visits this represent. This will give you a very good indication on how your customers are accessing content from you.
- Be where your kpi’s are. Do not loose focus on what the key kip’s of your business are. if you still have to optimise your website, or fix key SEO errors or still create compelling content; work around that first instead of creating another mediocre channel. Far better to have a fantastic; deep content website that search engines and customers can find that having a website plus a mobile app that does not deliver at its full.
- Be relevant Your idea of an i-phone application really brings relevance to your product and service in the real world? or add real value to your product and service? There are thousands of mobile applications out there which do not offer real value. Make sure if you build one, you build one that is brings a new level of engagement to your consumer segment. A new level is found when people pay for it.
- Focus. Decide the top two features of your mobile app and ensure barriers of entry are there so you do not get competitors building an even better app some weeks after you launch your app.
- Be interactive. I-phone applications do not mean just games and push content. They can also be a channel to push discounts on point of sale, view exclusive content, make payments, refer friends, push brand/user generated content to friends through facebook/twitter, create alerts, find updates, get support…anything…You have to think here very big and interactive.
- Be specific when briefing. Put together a detailed brief on what your app should be, how it should work/engage. Use your trusted network to find top three Mobile App providers and get some quotes against your brief. Ensure a Non Disclosure Agreement is signed by parties so your app idea does not get leaked to competitors. If you app functionality needs to be phased, you might want to include how the other phases will work and get an estimate for future development.
- Talk to other clients Ask your potential App developer to tell you the top three Apps they have created and call the companies and ask how the provider has performed. This will give you a good idea on how good they are not just building apps but offering maintainance and customer service. You might want to engage a local provider that you can have regular face to face catch ups even if you have to pay premium service.
- Be quick. Thousand of apps get created and published everyday so you might not be the only one seeing the market opportunity. Focus on progression rather than perfection, even if this means you have to launch a basic version of your app first.
- Optimize your app. Ensure you are using the right app name so people can find your app easily. if it is a “Free” app.. tell upfront or even if it is a “Lite” version of a premium one. Ensure your app title, app company name, app description, keywords and image titles include the top keywords you believe people might type when looking for an app like yours.
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Google Adwords -Top tips - Super easy to implement and save you money!
1. Link your Google Adwords to Google Analytics so you know what search terms really convert. TOP TIP! If you do not know how…give us a call or find instructions here :) Tip: To make the Google Adwords/Analytics linking work you need to also ensure the Auto-tagging box (under My Account>Preferences>Tracking) is ticked. If you do not this the linking will never work
2. Do not procastinate and run different ads: Google will automatically show the best performing ad (best ad with highest Click through rate).
3. Be smart with your ad text: Google allows you for intercapitalization (once capital letter per word) and use of symbols ($#@&%_+) One symbol per ad.
4. Strong ad call to action: what do you want people to do when reading the ad… be clear and concise.
5. Run image ads: If Google Display Network is on. Take advantage and run iamge ads. If you have the images and need to crop them or polish them; use Picassa; free image editor software for images. It will help for static images but not for rotating or animated images.
6. Optimize image ads: start with “broad reach” and if you are not happy then you can use the “network tab” and select specific websites you want your ad to appear.
7. Use adextensions within your Google Adwords ad: This will help you with your Click Through Rate. It will allow your ad to show any of this options:
- Location extension: Show a link within your ad of your Google Places
- Call extension: Show a link within your ad with your business phone number.
- Site links: Show extra links within your ad to popular/relevant pages of your website.
- Products links: Show extra links within your ad to your top/relevant Google Merchant pages.
- Social links: Show a link within your ad that goes to your business Google + page.
8. Get free advice! If you are in Australia, you can reach Google Adwords Customer Service team on 1800 211 552, Monday to Friday from 9am to 6pm EST . Have your customer ID ready. Their team is fantastic and super useful to answer any question you might have.
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Have I got that right or am I missing something?
These 10 words, according to Tony Schwartz (Productivity speaker) are a powerful tool in the process of providing feedback.
In a constant digital media changing environment we need to know how to best empower people to learn and grow.
According to Schwartz, you do not need to provide ‘feedback” that might implies judgement, threats people esteem or fail to holds people’s value.
A quick win formula is to take advice before providing feedback.
Understanding that our stories are just one interpretation of facts, thoughts and feelings will drive us to take advice first.
When taking advice before providing feedback, try to create a honest inquiry, genuine learn and listen, be humble exploring people views and be curious to understand their interpretations.
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SEO Tools
- WooRank http://www.woorank.com/ Analyses some main SEO metrics for a site. Good for comparing competing sites against each other on some basic-level criteria.
- Blekko http://blekko.com/ws/komosion.com+/inbound blekko is a search engine that’s making all SEO data available for everyone to access. There are some pretty insightful metrics there.
- SERP Snippet Optimiser http://www.seomofo.com/snippet-optimizer.html Create mock-ups of search results pages
- Excellent Analytics http://excellentanalytics.com/ This is a pretty advanced one, not sure if you will need it. It lets Excel 2007 draw down data direct from Google Analytics. Pretty good for custom-building reports, I’ve used it now and again but it’s going to take a long time to get it to work how I want it!
- Market Samurai http://www.marketsamurai.com/ Awesome keyword tool. It has a free trial, 30 days I think, after that it’s a one-time fee. Pretty much every Keyword Analysis project I’ve ever done has involved this product. There’s plenty of training and support videos on their site.
- Dimensionator Analytics Toolbar http://www.analyticspros.com/resources/dimensionator-analytics-toolbar.html Opens up several “hidden” datasets within Analytics. Pretty sweet.
Firefox Addons
Professional SEO Tools
- Advanced Web Ranking http://www.advancedwebranking.com/ Paid tool, not very user-friendly, keeps track of web rankings for large numbers of sites.
- Keyword Spy http://www.keywordspy.com/ I’ve used this in the past, it claims to give you insight into the keywords that sites are targeting with Adwords. I found it to be relevant about 60% of the time, but even so that’s pretty useful stuff from a competitive analysis point of view.
- Raven Tools http://raventools.com/ Professional suite of tools, geared to agencies managing reporting for several clients. Good social media reporting mechanisms too. 30-day trial.
Any other SEO tool you would suggest?
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