Author: Mauricio Escobar Mármol Published: 29 May 2013.

CeBIT Sydney 2013: My un-official photo shots of what took my attention this year.

My key Intakes and learnings article Coming soon!

Photo below: Common Wealth Bank using Radian6 for Social Media Monitoring and management.

Photo: SalesForce keynote presenting Lorna Jane as a great user of Social Media management tools.

Photo: Common Wealth Bank presenting the challenges of building Digital assets.

Photo: Facebook presenting the importance of Social Media for Marketers.

Photo: Facebook Marketing Manager presenting Social Media Measurement best practises.

Photo: Rayid Ghani telling us his experience using data analytics for the Obama 2012 Campaign.

Photo: Lucinda Barlow - Head of Marketing, Google Australia talks about Mobile device usage driven by context AND the multiscreen consumer journey.

Photo: Julia Donnan - New Media Solutions Manager, Google Australia speaks around Mobile strategy and how advertisers tend to frame mobile conversations too narrowly.

Photo: Rob James - CTO, Echo Entertainment Group speaks about how its company uses physical customer movement tracking (via video cameras) and its data collection and insights to improve customer service and optimize revenue.

Photo: Geof Heydon - Business Developing Manager, CSIRO speaking about Broadband Innovation in Australia.

Photo: On this slide Geof Heydon briefly talked about Cape Grim exporting water for $22 dollars a bottle as the company uses sensor data to prove it is the cleanest in the world.

Photo: Kirsty Robinson from Reading Room Australia speaking about Mobile Centric Digital Customer Experience Strategy.

Photo: Me with Lucinda Barlow - Head of Marketing, Google Australia and Julia Donnan - New Media Solutions Manager, Google Australia after the Multi-screen Marketing Planning session.

Some of the sessions presentations are here.