Author: Mauricio Escobar Mármol Published: 29 May 2013.
CeBIT Sydney 2013: My un-official photo shots of what took my attention this year.
My key Intakes and learnings article Coming soon!
Photo below: Common Wealth Bank using Radian6 for Social Media Monitoring and management.
Photo: SalesForce keynote presenting Lorna Jane as a great user of Social Media management tools.
Photo: Common Wealth Bank presenting the challenges of building Digital assets.
Photo: Facebook presenting the importance of Social Media for Marketers.
Photo: Facebook Marketing Manager presenting Social Media Measurement best practises.
Photo: Rayid Ghani telling us his experience using data analytics for the Obama 2012 Campaign.
Photo: Lucinda Barlow - Head of Marketing, Google Australia talks about Mobile device usage driven by context AND the multiscreen consumer journey.
Photo: Julia Donnan - New Media Solutions Manager, Google Australia speaks around Mobile strategy and how advertisers tend to frame mobile conversations too narrowly.
Photo: Rob James - CTO, Echo Entertainment Group speaks about how its company uses physical customer movement tracking (via video cameras) and its data collection and insights to improve customer service and optimize revenue.
Photo: Geof Heydon - Business Developing Manager, CSIRO speaking about Broadband Innovation in Australia.
Photo: On this slide Geof Heydon briefly talked about Cape Grim exporting water for $22 dollars a bottle as the company uses sensor data to prove it is the cleanest in the world.
Photo: Kirsty Robinson from Reading Room Australia speaking about Mobile Centric Digital Customer Experience Strategy.
Photo: Me with Lucinda Barlow - Head of Marketing, Google Australia and Julia Donnan - New Media Solutions Manager, Google Australia after the Multi-screen Marketing Planning session.
Some of the sessions presentations are here.