2010 Australian average CPM - How to calculate a CPM for your website

Are you looking into selling display ads in in your Australia websiteand not sure what to charge?

Well, according to March 2010 Nielsen Market Intelligence data, 4,901,492,067 page impressions were served over the month (counts just websites subscribed to Nielsen - majority of display sellers) Which is about seven pages per day for every person in Australia. The Interactive Advertising Bureau estimates that Australian online ad expenditure in 2009 was $1.9bn for the whole year or $156m a month. Which suggests that the average revenue per page impression is about $30. Even allowing for three ads per page, that’s still a cpm from advertisers of $10, which is not too bad when average CPM in America is at $2 dollars.

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