TOP/BEST LINK BUILDING STRATEGIES AND TIPS
One of the strongest ranking factors is your site’s content and inbound links.
Google uses over 200 signals (including the analysis of the site’s content and inbound links) are applied to return the most relevant results to the user.
The challenge is for your website to engage more users and potentially increase merit-based inbound links.
Below are some proven success link building tips, strategies and ideas, also you can watch Matt Cutts (Google expert) link building tips :
- Create unique and compelling content on your site.
- Participate in your community and answer questions that can help other people. You can find questions in related blogs, twitter posts, Facebook status updates, etc.
- Make and publish relevant and engaging videos. With high broadband penetration and more access to video cameras there is no a better time to convey your messages by engaging video content. Your visitors will love to learn from your products/services by watching a nice video piece. Great videos are the ones that can be unique, engaging and entertaining. You could for example explain how you do/make what you sell, tips to maintain the product you sell, places where you can find your product, ways to use your product, ways to share your product, other key and relevant providers, do original research, and post interesting stuff on a regular basis. Show off your passion on your area.
- Create pages that teach readers new things, uncover new news, get them laugh.
- Create pages where you show how you have digg into a topic and the results you have found. Be insightful.
- Interview different personalities in your industry and highlight their interesting side.
- Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
- Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.
- Expand the web community by figuring out who links to you and how they’re linking by using Google Web Master tools. You may have new audiences or demographics you didn’t realize were interested in your niche.
- Do not be afraid to publish content that might create some form of controversy, not for the sake of just getting traffic but to allow your visitors to have different point of views. Controversial topics can be both great as unique content but also risky if not managed properly.
- Don’t engage in mass link-begging or paid links.
- Use 301 redirects to redirect incoming traffic from old pages to their new locations. This is good for users who may still have bookmarks with links to your old pages. Google appropriately flows Page Rank and related signals through these redirects.