TOP/BEST DIGITAL MARKETING TOOLS
Over more than 12 years of working in Digital Marketing and tools. Some of my prefer ones below:
A/B Testing:
- Unbouce Build, publish and A/B test landing pages. Very useful for business idea validation.
Back links - Inbound links counter tools
Data Visualization tools
Digital Celebrity Endorsement
Competitive Intelligence
- Alexa
- Hitwise
Courses on branding, digital, etc (Online delivery)
Creative Agencies
Credit Card Payments
Experiential Marketing
Facebook Analytics (more data than standard Facebook Insights)
Facebook Page builder/F-Commerce:
- BigCommerce
- Pagemodo (Free)
- 8 Bridge (Facebook commerce platform)
- Static HTML iframes
E-commerce platforms (easy to set up):
Hosting providers (Australia):
- RackSpace (Best for high data transfer ie online video, ecommerce sites - international support)
- Webcentral (Australia’s most popular hosting)
- Expeed (not premium but good value)
ISP’s AND IP
- Need to find where a ISP/IP is located? http://www.spyber.com
- Need to find where Australian Exchanges are located? http://www.adsl2exchanges.com.au
Keyword Research and SEO tools
- Backlink Checker
- Google Insights for Search Compare search volume patters across specific regions, categories, time frames and properties.
- Google Trends- Keywords Compare keyword trends, hot topics and hot searches.
- Google Trends - websites Find out trends for websites, geo audiences, related visited websites, related searches.
- Google Keyword tool See traffic volumes by country, keyword competition.
- Google.com.au Find out amount of pages indexed by Google Australia: Just type: “site:yoursitename.com….”
- Google Keyword traffic estimator Your boss is telling you SEO spend is a waste…Find out keyword market value and tell them how much of the organic traffic your site is getting or not getting currently cost.
- Look Up Find out website owners.
- Ubersuggest.org Help you find search term combinations
- Yahoo Site Explorer Find out website backlinks count and other statistics about your site or a competitor site.
- WooRank: offers SEO ranking reports.
Market Research (Digital)
- Forrester
- Latitude Research
- Social Bakers (data and insights for most popular Facebook pages and users by country.
- Think with Google- Insights
Mobile Advertising Networks
- BigMobile (Australia)
Mobile website developers
Online Competitions/Contests tools
- BulbStorm (Idea Challange competitions)
- Context Optional
- EasyPromos
- Incentibox Facebook Incentivized referral platform.
- Lujure - Creates customised tabs for your FB page.
- North Social
- ShortStack
- Statigram Helps you run Instagram contests.
- TabSite (You can create Instagram and Pinterest competitions linked to your Facebook page).
- Thru Social
- Wildifire
- WooBox
PR agencies - Public Relation Agencies
Presentation tools
SEM - PPC Tools
- Microsoft ad Intelligence Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates in Excel 2010. It provides keyword expansion, research, pricing and KPI data.
Social Media Monitoring/tracking Tools (FREE)
Social Media Monitoring/Tracking tools (PAID)
Social Media tools for Franchise business - localised
- Expion
- Vitrue
- VenueLabs
User experience testing
Video Production
- QuickClips.com.au
Web Analytics courses/training
- MangoldSengers (Sydney- Australia)
Wire Frames Building Tools
- Axure
- Go Mocking Bird
- Hotgloo
Web Development agencies ( Australia)
- Big Commerce
- Komosion (websites that need customized content and CMS)
- QuickClicks (low cost for relatively simple websites)
- Getting business online (Free website builder.
