February 2011
8 posts
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Latest Google search improvements to rankings
3 days ago, Google has informed some improvements in the Search Algorithm focusing on high quality websites that contain original content and information such as research, in-depth reports and thoughtful analysis. Make sure your website have a consistent plan to create this type of content.
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Check Mauricio Escobar (eDigital Director) experience and recommendations...
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WatchLearn how your consumers can be your best media and communication message power driver. In this case an Australian radio station Nova 96.9 rewards its listeners with $300k ad budget for promoting a breakfast radio program. Listeners got paid to promote the breakfast show.
Results: free media value of more than 3 million dollars.
Have you though how you can engage your current consumers/customers...
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$1.07 That's the average cost of getting someone...
A whitepaper by social marketing and analytics company Webtrends, which studied 11,000 Facebook ad campaigns in the U.S., found that the cost of advertising on Facebook that encourages a user to become a “fan” on the brand’s Facebook page is $1.07.
Advertisers are increasingly spending money on Facebook fan-acquisition ads.
Why?
Becoming a fan gives brands permission to market directly to a...
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$315 million...that's what a web-based newspaper... →
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WatchCanon and Vimeo join forces to produce the first ever and largest user-generated HD video contest in history, where photographers became filmmakers.
Month after month, aspiring filmmakers were invited to pick up where the previous winning short film ended – on an evocative photograph. Contestants then reinterpreted that still, telling the story that lived beyond it in a short film of their own.
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