For more than 10 years, helping companies drive successful business through optimal digital strategy and tactical digital media campaigns across Search Engine Marketing, Search Engine Optimization, SEO writing, Website revamp project management and testing, geolocation based marketing (Google Places, QR codes), web analytics, SEO social media training.
Clients include private entities, Franchise based corporations, Government organisations .
We help you succeed on your key marketing metrics; from purely brand awareness to specific ones such as sales, product enquiries, phone calls, product trials and any others.
WEB CONTENT OPTIMIZATION
This is my prefer area I love working on!
Relevant, optimized, shareable and unique content is the key to bring more visits to your site. Content optimization strategies can include from re-organizing your website content themes (sections) according to what people are searching for on search engines and/or creating compelling content that people are going to talk and share more often (will support your social media strategies too). I help you understand your consumer audience, produce and deliver the right content and measure its stickiness and success. I work with great freelance writers and video producers.
Have you ever asked why everywhere you go, there is always a “Enter and Win” ad, brochure, flyer? Well, they work! and they work not just to move old inventory but also to build databases to potential consumers that will eventually can be your most loyal consumers. I provide support on what type of online competitions you can promote, legal requirements, platforms and success metrics. I can help you run “skilled based” competitions which do not require state permits or I can help you run “game of chance” competition which requires state permits. Both have some advantages and disadvantages.
SEARCH ENGINE MARKETING (PPC)
Known as Pay per Click Advertising, I can help you set up and run campaigns on Google Adwords and Yahoo. If your product targets business people, I can help you project manage campaigns using LinkedIn.
I have been in charge of multi-million dollar PPC campaigns and I have a fair idea on how to make them work. I can audit and/or improve your current campaigns if needed.
DISPLAY BANNER ADVERTISING
Now when cost per clicks in Google Adwords are becoming more competitive and expensive, different businesses are looking back at Display banner advertising, specially when you can now buy on cost per click (CPC) and even cost per acquisition (CPA); meaning you do not pay on ad impression but just when people click on it or convert into an agreed success metric. Also I can offer you advice on niche and new ad networks. These can be ad networks that target users visiting Mobile versions of websites (click through rates far higher than standard web ads) and/or international ad networks visited by Australian users including extremely popular social gaming apps (FarmVille, CityVille).
Key fact: Facebook is now more popular than Google. People are taking purchase decisions based on social media (friends) recommendations. I help your brand be on these social conversations by creating compelling content that is unique and highly sharable. Then we plan, schedule and deliver than content. Content options are can be microblogging reviews, polls, photos, wall posts/links, videos, competitions, downloadable widgets/applications. The planning and scheduling will take into account seasonality factors, social trends and topical content.
MOBILE APPS, WIDGETS
Did you know smart mobile penetration in Australia (inc iphones) is one of the highest mobile penetration rate in the world? More Australians are spending more time in their phones than websites. You have a great opportunity to connect and promote your products through mobile applications. I can help you project manage mobile application developer selection, specs briefing and implementation. I can also present you ways on monetizing entertainment content by implementing virtual currency platforms.
Phone: +61 423 388 930